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BRITAX LAUNCHES FRONTIER™ COMBINATION HARNESS-2-BOOSTER SEAT WITH GREATER PROTECTION FOR GROWING CHILDREN
New booster offers True Side Impact Protection®, increased harnessed weight capacity
CHARLOTTE, N.C., April 8, 2008 -- Britax Child Safety Inc., recognized as a leader in child seat manufacturing and child passenger safety, has announced the launch of the Frontier™, the first seat to offer children between 25 and 80 pounds True Side Impact Protection® with a five-point harness and an anthropometrically correct fit. The combination harness-2-booster can also accommodate children between 40 and 100 pounds as a vehicle seat belt- positioning booster.
The Frontier addresses calls from groups such as the National Highway Transportation Safety Administration to keep children harnessed as long as possible. The seat adjusts with children as they grow, ensuring that it fits their body, not just their weight. This allows children to graduate from convertible car seats without compromising safety.
"Many children are moving out of the five-point harness prematurely," said Barry Mahal, vice president of research and development design for Britax Child Safety Inc. "The Frontier fulfills a great need for a combination booster seat that keeps children harnessed for a longer period and grows with them."
Frontier is equipped with Britax's revolutionary True Side Impact Protection, the highest level of side impact protection available on the market. One in four of all motor vehicle crashes that involve children occur from the side, and these crashes result in a significantly higher injury rate than front or rear crashes. Britax's True Side Impact Protection offers design features that transfer energy away from the child during a side impact collision: an energy- absorbing foam liner over a stiff structure to distribute crash forces, side walls that shield the child from intruding objects, deep head wings and sides for head and body containment, and an adjustable head support to minimize lateral head movement during a crash.
The Frontier's five-point harness accommodates children 2 years old and older who weigh between 25 and 80 pounds and are 12 inches to 18.25 inches seated shoulder height. It provides eight harness positions and three buckle strap positions. A one-hand headrest and harness adjustment, no re-thread harness and color-coded lap and shoulder belt guides also ensure ease of use. Frontier includes Britax's Versa-Tether®, Harness Ultra Guard System
(HUGS™) and premium LATCH connectors. Once the child has surpassed the harnessed weight or height capacity the seat is easily converted into a seat belt-positioning booster by simply removing the harness system, and can hold a child up to 60 inches tall and approximately 100 pounds.
"It's widely acknowledged that keeping children in harnessed car seats for as long as possible is imperative to their safety," said Laura Jana, M.D., pediatrician, child passenger safety technician and mother of three. "Yet in September 2007, Partners for Child Passenger Safety reported that 40 percent of children from 4 to 8 years old were not in appropriate child restraints, putting them at risk. Parents should choose products with a five- point harness that correctly fit their growing child."
As comfortable and practical as it is safe, The Frontier features rotating, soft armrests; adjustable head support that also serves as sleep support for the child; comfort pads; a removable, washable cover; and two retractable cup and snack holders. The Frontier comes in several fashionable colors schemes:
Red Rock, Rushmore, Canyon and Pink Sky, and will be available at independent and mass retailers in May 2008. The suggested retail price is $279.99.
About Britax Child Safety Inc.
Britax Child Safety Inc. is a leading child seat manufacturer. For more than three decades, it has been a pioneer in developing car seats that enhance safety. Britax's full line of car seats offers side impact protection, and its True Side Impact Protection™ family of products features the highest level of side impact protection available on the market.
Britax is the best-selling child seat in Europe and has become one of the most-trusted brands by American parents and caregivers since entering the U.S. market in 1996. For more information, visit http://www.britaxusa.com.
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