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| Home > News > Munchkin Launches Project Pink To Support Breast Cancer Awareness |
Munchkin Launches Project Pink To Support Breast Cancer Awareness
NORTH HILLS, Calif., (June 19, 2006) - Munchkin® - maker of infant and toddler products that make life easier for moms and dads - announces the launch of Project Pink, a multifaceted campaign to support moms in their fight against breast cancer. In addition to fund-raising opportunities through sales of a pink duck, the program encompasses help for the countless moms battling this disease while staying true to the company's mantra that "It's the Little Things" that often make the biggest difference.
"One out of every eight women faces the risk of breast cancer in her lifetime, and I know from personal experience that the disease can strike even young mothers with no family history of breast cancer, as it did my wife last year," said Doug Gillespie, Vice President of Marketing at Munchkin, Inc. "Munchkin is determined to do what we can to offer a helpful resource to the amazing moms who continue to nurture their families while they battle this disease."
When breast cancer is detected early, patients have more treatment options and a greater chance of survival. In order to help spread the word to family and friends, Munchkin developed a limited edition pink bath duck, featuring a "Don't Duck a Breast Exam" reminder. Pink ducks will be sold online and at major retailers, with proceeds benefiting the Susan G. Komen Breast Cancer Foundation.* In addition, pink ducks sold online can be dedicated to someone who has been touched by breast cancer or sent to a friend or loved one as a reminder to get a breast exam.
Munchkin will also launch a mini-site at www.munchkin.com that will give all consumers an opportunity to share tips, stories and memories that might be helpful to mothers raising young children while battling breast cancer. While on the mini-site, consumers will have the opportunity to win a family vacation to Los Angeles to participate in the Komen Los Angeles County Race for the Cure® on Feb. 25, 2007, alongside the Munchkin team.
Gillespie's wife, Serena, mother of two children under four years of age, was diagnosed with breast cancer in 2005 at the age of 31. Following chemotherapy, surgery and radiation treatment, she has joined the millions of survivors dedicated to helping others through their life-altering battle with breast cancer.
*Munchkin will donate to the Komen Foundation a minimum of $.20 or 100% of net proceeds (whichever is greater) for each pink duck sold, from June 1, 2006 through November 30, 2006, with a minimum guaranteed donation of $10,000.
About the Komen Foundation
The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, the Foundation is an international organization with a network of more than 75,000 volunteers working through local Affiliates and events like the Komen Race for the Cure® to eradicate breast cancer as a life-threatening disease. A global leader in the fight against breast cancer, the Foundation fulfills its mission through support of innovative breast cancer research grants, meritorious awards and educational, scientific and community outreach programs around the world. Through fiscal year 2006, the Komen Foundation, together with its Affiliate Network, corporate partners and generous donors, has invested a projected $775 million in breast cancer research, education, screening and treatment programs. - more - For questions about breast health or breast cancer, visit the Komen Foundation's Web site at www.komen.org or call the Komen Foundation's National Toll-Free Breast Care Helpline at 1.800 I'M AWARE® (1.800.462.9273).
About Munchkin, Inc.
A privately held company headquartered in North Hills, Calif., Munchkin, Inc. designs, manufactures and markets baby products that excite, delight and make life easier for families. Founded in 1991, Munchkin, Inc. has placed great emphasis on anticipating parents' needs and finding clever ways to address them. As a result of this focus on innovation, Munchkin has pioneered numerous concepts in the baby care industry including the Bottle & Nipple Brush (1995), White Hot® technology (1996), Teething Blanket (1997), Teether Babies (1998), and the Insulated Spill-Proof Trainer Cup (2004). In addition, Munchkin has been granted more than 50 United States patents and has won over 30 industry awards, including the coveted Target® Corporation Partner Award of Excellence in 2005. Endorsed and recommended by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets internationally.
For more information: www.munchkininc.com
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