In honor of World AIDS Day and their partnership with (RED), Bugaboo teamed up with world renowned style icon and rockstar mama Gwen Stefani, to create a custom, one-of-a-kind Bugaboo Cameleon. This exclusive Bugaboo stroller will be auctioned off starting today to help eliminate AIDS in Africa. The auction just went live on eBay at 12 pm PST today which is World AIDS Day, December 1, 2010 and will run through December 5, 2010 with 100% of the proceeds going to the Global Fund.
Gwen Stefani designed this unique Bugaboo Cameleon using the latest prints from her iconic fashion line L.A.M.B. The customized Bugaboo Cameleon features a floral fabric with L.A.M.B. written in a graffiti style, while the front and back of the stroller are lined in Vachetta leather trim and embellished with rounded pyramid studs. A luggage tag imprinted with L.A.M.B. completes the look.
Blending fashion, function and social consciousness, fans of Bugaboo and Gwen Stefani have a chance to enjoy an exclusive piece of art, while supporting the fight against AIDS in Africa. While there will only be one winner, anyone can support (RED) by purchasing a Bugaboo product as 1% of sales across the product range are donated to the Global Fund. With this auction Bugaboo is helping to reach the goal of eliminating mother-to-child HIV transmission by 2015.